- — Method
The $1M Growth Framework.
Most agencies launch campaigns. We build systems. Four stages. Same process we’ve run across $37M+ in generated revenue. Not a theory — a method.
STAGE 01
01
Audit & Architecture
No spend before blueprint is right
We start by tearing apart what you have. Account audit, attribution review, funnel mapping, competitor analysis. We identify what’s working, what’s wasting budget, and what the architecture needs to look like before a single campaign is touched.
- Stage deliverables
- Full ad account audit
- Attribution & tracking review
- Funnel gap analysis
- Competitor & market mapping
- 90-day strategic growth plan
- Risk + opportunity scoring
02
Foundation Build
Before we scale, we build right. Pixel and conversion tracking. Audience structure. Creative testing frameworks. Landing page alignment. Bidding strategy. This stage is invisible to most clients — but it’s what makes everything in Stage 3 and 4 work.
- Stage deliverables
- Pixel, tag & event setup
- Custom & remarketing audiences
- Creative testing matrix
- Campaign architecture & naming
- Landing page conversion review
- Bidding strategy hierarchy
03
Growth Activation
Campaigns go live with discipline. Creative variations test simultaneously. Every metric tracked from day one. We run structured creative sprints — testing hooks, offers, formats and audiences — so we know what works before we scale it.
- Stage deliverables
- Multi-platform campaign launch
- Creative A/B sprint — 8+/month
- Audience split testing
- Weekly performance reporting
- Bi-weekly strategy reviews
- Live optimisation log
04
Scale & Compound
Winners scaled. Compounding begins.
Once we know what works, we scale it. Budget allocation shifts toward top performers. New creative is briefed against what’s proven. Retargeting layers are added. The system starts to compound — more data leads to better decisions leads to more revenue.
- Stage deliverables
- Budget reallocation to winners
- Lookalike & conquest expansion
- Retargeting stack build-out
- Monthly strategy sessions
- Quarterly growth planning
- LTV cohort modelling
Apply the framework.
Free 15-min discovery call. We’ll map which stage your brand is in and what would change.