- Performance marketing for DTC and ecommerce brands
Know exactly which ads are making you money.
Runebolt is a performance marketing agency for DTC and ecommerce brands. Most agencies just run campaigns. We build the system underneath them: the tracking, testing, and scaling that shows you where every dollar goes and turns your ad spend into revenue you can predict. Google, Meta, Amazon, TikTok, and beyond.
15-minute call. No pitch, no sales script. We will tell you honestly if we can help.
- The numbers
01
$37M+
Tracked revenue across client portfolio
02
5X
Blended average ROAS
120+
Campaigns launched and managed
6+
Global markets served
Runebolt has generated over $37M in tracked revenue for DTC and ecommerce brands across 6 global markets.
- The Runebolt Growth Framework
How we turn scattered ad spend into predictable revenue
You have a product people want. So why does scaling ad spend keep eating your margins instead of growing them? Usually it is not the product. It is that no one is actually tracking what that spend is doing. Our four stage framework fixes that.
STAGE 01
Audit & Architecture
First we find where your money is leaking. We map what is working and what is not, and we do not spend a dollar until the plan is right.
STAGE 02
Foundation Build
We fix your tracking so your numbers finally match Shopify, set up clean attribution, and build the testing that tells us what actually sells.
STAGE 03
Growth Activation
Campaigns go live. We test fast and only put real budget behind what is proven to work.
STAGE 04
Scale & Compound
We pour budget into the winners, cut the losers quickly, and your results keep building month over month.
- How we measure
We report on real revenue, not platform guesswork
Most agencies show you the ROAS that the ad platforms report, and those numbers are almost always inflated, because Meta and Google both take credit for the same sale. We measure your true Marketing Efficiency Ratio (MER): total revenue divided by total ad spend, using Shopify as the source of truth. You get one honest number that tells you whether your marketing is actually making money. We treat MER as your primary metric and platform ROAS as secondary.
- Certified partners
Certified on every platform that matters
G-01
Google Ads certified
Search - Shopping - Display - Video
Amazon Ads certified
Sponsored Ads - DSP
TikTok Ads certified
In-Feed - Spark Ads - TikTok Shop
M-04
Meta Blueprint
Advanced certified
D-05
DV360 Certified
Programmatic
Our founder has hands on experience managing global FMCG brands
Ready to see where your ad budget is actually going?
Book a free 15-minute fit call. We will tell you honestly if we are the right fit. No audit, no pitch, no sales script.
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Frequently asked questions
What does a performance marketing agency do?
A performance marketing agency manages your paid advertising to drive measurable revenue, not just clicks or impressions. Runebolt builds and runs the full system behind your ad spend, from tracking and attribution to creative testing and scaling, across Google, Meta, Amazon, and TikTok.
What size brands does Runebolt work with?
We work with DTC and ecommerce brands doing roughly $10K to $500K per month in revenue who are ready to scale their ad spend with structure instead of guesswork.
Which advertising platforms does Runebolt manage?
We manage Google Ads, Meta (Facebook and Instagram) Ads, Amazon Ads, TikTok Ads, and DV360 programmatic. We build one connected system across whichever channels fit your brand.
How is Runebolt different from other ecommerce agencies?
Most agencies treat advertising as separate channels and report the inflated numbers each platform claims. We treat performance marketing as one connected system and report your true Marketing Efficiency Ratio, using Shopify as the source of truth. You own all your accounts and assets. We manage the system.
Do you offer a free audit?
No. We have found that free audits are usually thin sales pitches. Instead we offer a free 15-minute fit call with no pitch and no sales script, where we tell you honestly whether we can help, plus paid audits starting at $500 if you want a deeper look first.
How do you measure results?
We use Marketing Efficiency Ratio (MER), which is total revenue divided by total ad spend based on your Shopify data. We treat MER as the primary number and platform ROAS as secondary, so you always know whether your marketing is genuinely profitable.