- About Runebolt
We built the performance marketing we wished existed.
Runebolt is a founder-led performance marketing agency for DTC and ecommerce brands.
Runebolt was founded by Mashood Channa, a performance marketer who spent nearly a decade running paid media for some of the most demanding brands in the world. Across Google, Amazon, Meta, TikTok, DV360, Snapchat and LinkedIn, managing campaigns for global FMCG and retail brands in the MENA region, one pattern kept showing up: the brands that scaled were not the ones with the biggest budgets. They were the ones with the best systems.
That kind of structured thinking used to be locked behind enterprise retainers. If you run a growing DTC or ecommerce brand, you have probably felt it: you are too big for guesswork, but the good agencies only seem to want enterprise clients. So you end up choosing between overpriced service and under-qualified execution. Runebolt exists to close that gap.
- Who you work with
Meet the founder
Mashood leads every engagement personally. The person who plans your strategy is the same person who knows your numbers, not a junior account manager you never meet.
That is a deliberate choice, not a stage of growth. Most agencies sell you the senior person and staff you with the junior one. Runebolt is built so the person in your kickoff call is the person in your account, reading your Shopify numbers on a Monday morning and deciding what changes.
The background behind that: nearly a decade running paid media for global brands, where budgets were large enough that guesswork was not an option and every dollar was measured against real business outcomes. Runebolt applies that same discipline to DTC and ecommerce brands, at a scale where it compounds faster.
Experience
- Nearly a decade in paid media across Google, Amazon, Meta, TikTok, DV360, Snapchat and LinkedIn
- Managed paid media for global FMCG and retail brands across the MENA region
- Hands-on experience with budgets from growth stage to enterprise scale
- Campaigns delivered across 6+ global markets
Specialties
- Full funnel account architecture, from audit to scale
- Measurement and attribution: MER, TACOS, and clean conversion tracking
- Multi platform strategy where each channel has a defined job
- How we work
Performance is a system, not a series of campaigns
01
Structure over hustle
Random acts of advertising do not build revenue. Connected systems do. Every engagement starts with the architecture, before a single dollar is spent.
02
Transparency over theater
You will always know exactly what is running, what it costs, and what it is returning. No vanity metrics. No dashboards you cannot read.
03
Depth over scale
We do not take on fifty clients. We take on the right ones, brands where we can make a measurable difference, and we go deep.
04
Compounding over quick wins
The brands we work with are not chasing a short-term ROAS bump. They are building something. Our job is to build the engine that gets them there.
- Who it's for
Who we work with
We work with DTC and ecommerce brands doing roughly $10K to $500K per month who are ready to scale their ad spend with structure instead of guesswork. You keep ownership of every ad account and asset. We run the system that makes them perform.
- The numbers
01
$37M+
Tracked revenue across client portfolio
02
5X
Blended average ROAS
120+
Campaigns launched and managed
6+
Global markets served
Runebolt has generated over $37M in tracked revenue for DTC and ecommerce brands across 6 global markets.
Frequently asked questions
Who founded Runebolt?
Runebolt was founded by Mashood Channa, a performance marketer with nearly a decade of experience running paid media for global FMCG and retail brands across Google, Amazon, Meta, TikTok and more. Runebolt is founder-led, so you work directly with that experience.
What makes Runebolt different from other agencies?
Three things. We treat performance marketing as one connected system, not separate channels. We report your true Marketing Efficiency Ratio using Shopify as the source of truth, not the inflated numbers each platform claims. And you own all of your accounts and assets while we manage the system.
Where is Runebolt based?
Runebolt is based in Karachi, Pakistan, and works with DTC and ecommerce brands across the US, UK, Canada, Australia, the EU and MENA.
How experienced is the Runebolt team?
Runebolt is led by a performance marketer with nearly a decade managing paid media across Google, Amazon, Meta, TikTok, DV360, Snapchat and LinkedIn, with active certifications from Google, Amazon and TikTok.
What size brands does Runebolt work with?
DTC and ecommerce brands doing roughly $10K to $500K per month in revenue who want to scale their ad spend with structure.
Want to see if we are the right fit?
Book a free 15-minute fit call. We will tell you honestly whether we can help, with no pitch and no sales script.